Brands & campaigns / An illustrative story
An identity you can hold.
Daniel has the product. Sofia helps him find the identity that will carry it into the world.
Follow their project01 / The relationship & brief
A clear idea, before a finished box.
Sofia and Daniel start with the people who will use the product. They gather packaging references, agree the tone and define what must remain legible at shelf size.
Daniel, the founder. Sofia, his brand designer.
Packaging proof
- People
- Daniel & Sofia
- Direction
- Identity / type scale / printed packaging
- Next step
- Share the first direction for review.
02 / The review
One conversation.
A more considered version.
The direction feels right. Can the product name be easier to read on the smaller box?
Sofia adjusts the type scale and shares a new proof against the same brief. Daniel can compare the revision with his original feedback.
See the revision record
- Version 02
- Direction shared for client review.
- Version 03
- Sofia adjusts the type scale and shares a new proof against the same brief. Daniel can compare the revision with his original feedback.
03 / The decision
A direction ready for the next step.
Daniel agrees to the revised hierarchy. Sofia records that decision beside the proof, with print production checks still clearly outstanding.
Visual direction approved. Printer proof and production specifications remain to be checked.
04 / From direction to production
Check it in
the real world.
Sofia and Daniel take the agreed design to the print workshop. The physical proof is checked against version 03. Stock, colour and production specifications become the next decision, with the creative direction still in view.
Explore the practical next step